I think I could quite happily live in i gigi General Store. Nestled on the bustling Western Road in Hove (…actually) in East Sussex, the shop is a haven of outrageously beautiful homeware and gifts all laid out in a serene and welcoming setting. These beautiful images are taken directly from the i gigi website and perfectly illustrate the store’s muted, earthy palette and the stunning wares on offer. Rather than be caught bedding down for the night by owners Alex and Zoe, I’ve decided to take a few elements from the store and introduce them into my own home as I perform a well needed makeover on our utility room.
If you’re ever in the Brighton area do make sure you drop in for a browse (or to nip upstairs for a delicious cake or two). In the meantime, consider taking a look at A Life Less Ordinary, an interiors and inspirations book by owners, Zoe Ellison and Alex Legendre.
Enjoy. Lauren x